ViaCard ECO – For Environment friendly drivers
The great news presented by ViaCard at the end of 2016 was precisely the launch of ViaCard ECO - a product aimed at "ecological drivers".
As the contribution to the preservation of the environment is one of the fundamental values followed by Lusoponte, this concessionaire developed an innovative product that aims to directly reward those who care about nature.
Aware of the latest market trends, Lusoponte consolidates its position on the environmental theme, being the first concessionaire to launch a product specifically addressed to the so-called "ecological drivers".
It is in this context that the new ViaCard ECO card, with a renewed image, was presented to the market and intended exclusively for electric and hybrid plug-in vehicles .
New card image - ViaCard ECO
Environmentally friendly drivers are thus given access to substantial, unique and exclusive discounts in the crossing of the 25th of April Bridge or Vasco da Gama Bridge.
In fact, the "ecological movement" has been gaining more and more expression in Portugal, especially with regard to car fleet, and there is currently a growing trend in the use of environmental friendly vehicles, to improve the environmental conditions. And Lusoponte is clearly an incentive to this trend.
Following the enormous success of the ViaCard launch in 2002, ViaCard ECO presents itself as the offer that meets today's needs in a context of growing environmentally friendly traffic.
A trend that will certainly consolidate itself and will be closely monitored by Lusoponte.